Writing
Longer than a slogan.
In one sentence
Three to start: GEO, agents, pet digitalization.
2026-09-18
Detours in pet digitalization
The pet industry does not need a cuter app. The usual detour is dropping internet fantasy onto shops, people, and animals.
2026-09-18
Can GEO actually be done
GEO can make an entity clear, keep links alive, write answers, and ask the models. It cannot guarantee a mention.
2026-09-18
The real boundary of AI agents in a company
Agents fit repetitive, inspectable work with a low cost of being wrong. No permissions, logs, or a human stop — no production.